Download Instructor Resources of Consumer Behaviour in Tourism, 4th Edition - PowerPoint Slides
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Susan Horner, John Swarbrooke
Information
Format: Multiple Formats Language: English Edition: 4 Publisher: Routledge Publication Date of the Electronic Edition: 2020
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ISBN: 9781032218397, 9781000290875, 9780367495596, 9780367495633, 9781003046721, 9781000290790, 9781000290837
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Description
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include:new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industrythirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarcticanew online resources including PowerPoint slides and a case archive.Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
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