Download Instructor Resources of Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition - PowerPoint Slides
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Information
Format: Multiple Formats Language: English Edition: 3 Publisher: Routledge Publication Date of the Electronic Edition: 2023
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ISBN: 9781032062006, 9781000898262, 9781003201151, 9781032061993, 9781000898224
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Description
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
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