Download Book Social Media: How to Engage, Share, and Connect, 5th Edition - E-Book - PDF
EPUB + Converted PDF by Allannah Furlong
Information
Format: EPUB + Converted PDF Language: English Edition: 5 Publisher: Routledge (August 21, 2025) Publication Date of the Electronic Edition: 2025
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ISBN: 9781538167120, 9798765154892, 9781538167137
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Description
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
· Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
· Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
· Sticky Social Media boxes apply chapter concepts to real brand cases
· ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
· Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
$7
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Delivery time: Instant