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Download Instructor Resources of Sport Consumer Behaviour, 1st Edition - Instructor Resources (Answer Key + Quizzes + PowerPoint Presentations)

Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Daniel Funk, Kostas Alexandris, Heath Mcdonald
Information
Format: Multiple Formats Language: English Edition: 1 Publisher: Routledge (July 18, 2016) Publication Date of the Electronic Edition: 2016
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ISBN: 9781138912496, 1138912492, 9781317431527, 9781317431510, 9781317431503
Description
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including:social media and digital marketingthe segmentation of the sport consumer marketservice quality and customer satisfactionsport consumer personalities and attitudesthe external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
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