Download Instructor Resources of Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media, 1st Edition - Instructor Resources (Instructor's Manual + Test Bank + PowerPoint Presentations)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Gaetan T. Giannini Jr.
Information
Format: Multiple Formats Language: English Edition: 1 Publisher: Pearson (July 17, 2009) Publication Date of the Electronic Edition: 2009
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ISBN: 9780136082996, 0136082998, 9781619064096, 161906409X
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Description
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.
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Delivery time: Instant