Download Instructor Resources of Public Relations Writing: Strategies & Structures, 11th Edition - Instructor Resources (Instructor's Manual + PowerPoint Presentations)

Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Doug Newsom, Jim Haynes
Information
Format: Multiple Formats Language: English Edition: 11 Publisher: Cengage Learning Publication Date of the Electronic Edition: 2016
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ISBN: 9781305500006, 1305500008, 9781337025904, 1337025909, 9784254254259, 9781305996137, 9781305982673
Description
Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena.
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