Download Book Marketing: The Core: 2024 Release - E-Book - Original PDF
Original PDF by Roger A. Kerin
Information
Format: Original PDF Language: English Edition: 2024 Release Publisher: McGraw-Hill Higher Education Publication Date of the Electronic Edition: 2024
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ISBN: 9781266278907, 9781264209323, 9781260729184, 9781264209293, 9781265267148, 9781266278907, 9781264719884, 9781266645242, 9781266645730
$17
Delivery time: Maximum 24 hours
Description
The Core is a briefer, 18-chapter version of Kerin/Hartley, Marketing with a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. Featuring a commitment to engagement, leadership, and A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leading with current content and conversational writing style. New emphasis on data-driven decision-making with coverage of traditional and contemporary marketing concepts, including hyperlinked assignments throughout to easily correlate activities. Innovative pedagogical tools that match contemporary students learning styles and interests. The authors’ use of up-to-date technology brings real innovation to the materials with use of in-text video links, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connect Marketing digital learning solution.
$17
Delivery time: Maximum 24 hours