Download Instructor Resources of Applied Marketing, Canadian Edition, 1st Edition - Instructor Resources (Instructor's Manual + Test Bank + PowerPoint Presentations + Other Resources)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Rochelle Grayson, Daniel Padgett, Andrew Loos
Information
Format: Multiple Formats Language: English Edition: 1 Publisher: Wiley Publication Date of the Electronic Edition: 2021
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ISBN: 9781119713265, 1119713269, 9781119713289
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Description
Tomorrow’s professionals need a practical, customer-centric understanding of marketing’s role in business supported by critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course. Students apply these concepts to the latest business scenarios of relatable brands like This Saves Lives™ and GoPro™ through original video assignments, quizzes, and case-based activities in WileyPLUS. Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos offer students an insider’s look at how top businesses operate. This comprehensive yet concise Canadian adaptation blends current academic theory with an agency-owner perspective.
$9
$1.8Discount Coupon
Delivery time: Instant