This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement. Economics makes economic principles relevant by demonstrating how real businesses use them to make decisions. For instructors, it eases the challenge of conveying how these principles directly impact students' lives. No matter their career path, whether it's opening an art studio, trading on Wall Street or bartending at the local pub, students will benefit from grasping the economic forces behind their work.
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