Download Instructor Resources of Brand Relevance: Making Competitors Irrelevant - Instructor’s Guide
WORD Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by David A. Aaker
Information
Format: WORD Language: English Publisher: Jossey-Bass Publication Date of the Electronic Edition: 2011
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ISBN: 9780470613580, 0470613580, 9780470922606, 0470922605, 9780470922590
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Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Pri...
$9
$1.8Discount Coupon
Delivery time: Instant