Download Book Principles of Marketing, 20th Edition - E-Book - Original PDF
Original PDF by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Information
Format: Original PDF Language: English Edition: 20 Publisher: Pearson Publication Date of the Electronic Edition: 2026
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ISBN: 9780135413265, 9780135413388, 9780135413524, 9780135413401, 9780135413449, 9780135413456
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Description
Principles of Marketing is a longtime global leader for introductory marketing courses. Acclaimed authors Philip Kotler, Gary Armstrong and Sridhar Balasubramanian merge core marketing concepts with strategies for creating a loyal customer base. The content parallels the marketing process, moving from consumer research to customer-driven strategies to marketing-mix models and, finally, broadly integrated elements.The 20th Edition reflects major trends and shifting forces impacting marketing today, including AI applications across marketing areas. A breadth of new examples shows how companies are using digital technology to more fully engage customers and shape brand experiences and loyalty.
$17
Delivery time: Maximum 24 hours